Developing brand comes with a lot of work. Yet, branding your product is something that has no other alternative. In business, people still go for brands more than they go for price. The price may be high, yet people crave the brand. To create brand comes with a few questions like; how satisfactory is my product to my market? Are my competitors doing something better than I? How can I position my company to be the best in my field? You will need to learn, unlearn and re-learn to build a lasting brand. Learn from the mistake of others, interact with customers, and connect with other players in the industry. Then you will emerge with an unbeatable brand.